Heimwee naar de Toekomst
(Longing for the Future)
The dinner gave guests a unique way to experience Sound & Vision, a place where past, present, and future of media come together, whether in the colorful Media Museum, the archive depot, online, or on location. On September 25, guests were invited on a time-travel journey through past, present, and future, with food design, music, and speakers guiding the experience.
Our role focused on creating the graphic identity and visual materials that supported this concept and connected each part of the evening into one cohesive story. We developed a visual system that allowed each time zone to feel distinct while still belonging to the same overall identity.
We translated this visual language into the different communication and interactive elements of the evening. This included the main banners, menu and routing, as well as smaller elements connected to the individual courses and installations. The menu, for example, functioned not only as a description of the food but also as a guide through the different locations and time zones.
The dinner was designed as a journey through the different time zones of Past, Present and Future. Rather than remaining in one location, guests were guided through different spaces within Sound & Vision, with each location representing a different moment in time.